Chichicastenango, located about 140 km (86 miles) from Guatemala City, is home to what is surely the most colorful native market in North and Central America, perhaps in all the Americas. Market days are Sundays and Thursdays, and draw not only the K’iche’ Maya of the surrounding region, but vendors from all over Guatemala, representing many of Guatemala’s linguistic groups such as Mam, Ixil, Kaqchikel and others, each hawking his or her products in a riotous cacophony of color, dialects and costumes, smoke, and smells.

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